REVIEW: Google to dig deeper into users' lives

REVIEW: Google to dig deeper into users' lives

Google

If you're amazed - and maybe a little alarmed - about how much Google Inc. seems to know about you, brace yourself. Beginning today, March 1, Google will operate under a streamlined privacy policy that enables it to dig even deeper into the lives of its more than one billion users.

Google says the changes make it easier for consumers to understand how it collects personal information, and allow the company to create more helpful and compelling services. Critics, including most of the country's state attorneys general and a top regulator in Europe, argue that Google is trampling on privacy rights in a relentless drive to sell more ads - the main source of its $38 billion in annual revenue.